Oh how I need this….. the app, not the push
This week, Finish went freemium. The anti-procrastination to-do list app, built by teenagers Ryan Orbuch and Michael Hansen, saw more than 50,000 downloads in the first 48 hours of launching the free app.
So how did the startup, with absolutely no marketing spend and no formal PR representation, pull in so many downloads out of nowhere?
It’s all about timing.
For one, Ryan Orbuch is a hound. He’s a smart kid who built a pretty app, and as a high schooler himself he truly understands his target demographic.
But he’s also one of the last people I want to receive a text, email, or DM from. Not because he isn’t nice, or because I don’t like Finish, or because he’s done anything wrong. In fact, he’s done most things right — the kid won an Apple Design Award at 17!
But he can’t…
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