Lately it seems every time I’m around a conversation about making the most of innovation, in no time flat it will transform into a soapbox about start-ups. Start-ups not being properly funded, the need for more start-ups, someone making a motza from a start-up. Granted, that is due in part to the fact that I’m currently developing a course called Conversational Commercialisation. And in part its probably because since I started Your Commercial Foundations (YCF), I’ve been practically chanting “Commerce is more than Commercialisation”, but Conversational Uptake just isn’t as catchy, so I’m irritated by my own shallowness the whole time I’m writing.
But that still leaves a large part that has everything to do with the broader shallowness that seems to fixate so many in the knowledge industries on the seemingly big bucks that commercialisation-through-start-up seems to promise everyone if only our innovation system would function optimally. Continue reading